Nissan More than Just a Car Factory

Masujiro Hashimoto

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Founded in 1911 by Masujiro Hasimoto Nissan came into the world as Kwaishinsha Motor Car Works with its first ever car the DAT. It took 20 years before the company finally changed its name to Nissan which was an abbreviation that had been used on the Tokyo Stock Market for the holding company Nihon Sangyo.

1934

The official  founding year of Nissan Motor was 1934 when Tobata Casting incorporated it as a new subsidiary called Nissan Motor Co. Ltd. The first cars were produced in the Yokohama plant. Nissan also built military vehicles for the Japanese Army.

Working Together

In 1999  Nissan was in financial distress and chose to join forces with Renault based out of France.  This proved to be a brilliant strategy as the companies now sell one out of every ten cars and was the world’s largest fourth car company in 2013.

Alliance Sales

  • Renault 2,628,208
  • Nissan 5,102,979
  • Avtovaz 534,911

Nissan Brands

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  • Nissan
  • Datsum
  • Infiniti
  • Nismo

Branding

Nissan Motors boasts a minimum of four specific product brands, including Datsun. In 2013 Nissan announced the relaunch of Datsun to aim at emerging automobile markets. Nismo is the high end performance car brand, designed with in-house tuning and superfast motorsport cars.

Electric Cars

In 1997 Nissan unveiled its first battery operated electric vehicle at the Los Angeles International Auto Show. The EV-11 prototype care was released in 2009 with an all-electric drivetrain. The Nissan Leaf is the first mass market electric car launched globally. In 2015 Global Leaf sales passed the 200,000 unit milestone and sis still ranked the best electric car in history.

Motorsports

In 1984 Nismo  was founded as the motorsports division of Nissan. Since that date they have participated in the All Japan Sports Prototype Championship, Super GT, ISMA GT Championship, World Sports car Championship, FIA World Endurance Championship, British Touring Cat Championship, Supercars Championships and the Blancpain GT Series.

Nissan Motors

SWOT-Analysis-of-Nissan-nissan-logo

Is a car company that has something for everyone. Racecars, sports cars, family carriers and trucks. Throughout the years they have produced some extraordinary feats of engineering that leave us standing in the dust in wonder at their design, speed and agility. There is however also a flip side. The flops, the headshakes, and disappointments. That is what makes good business, a willingness to fail in order that one may learn and improve on those failures.

Army Cars

Nissan started out making military cars, at first for the Japanese army and eventually for the American Army. It was through this process that Nissan learned to build sturdy rugged vehicles that would last regardless of the situation. This did not come without its problems which included a 100 day strike in 1953. Through mergers, and negotiations and military contracts Nissan Motors has had the pleasure to grow to be one of the top leading manufacturers of automobiles in the history of the horseless carriage.

 

If you’re reading this blog, you probably have an interest in automobiles. Maybe you’re interested in the history of the automotive industry, or maybe you’re in the market for a new car or truck and are wondering which will give you the most for your money.

About the author

NissanSportMag

If you’re reading this blog, you probably have an interest in automobiles. Maybe you’re interested in the history of the automotive industry, or maybe you’re in the market for a new car or truck and are wondering which will give you the most for your money.

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